It’s planning season again and social media is not only top of mind but dominating the conversation. After a series of strategic discussions around social media with some of my top clients I’ve decided to take another look at the PMN case studies with a key question in mind – what can these programs teach us about marketing and the future of marketing? The findings were very enlightening -- so much so that I’ve written a feature in this month’s eM+C Magazine highlighting some of big take aha’s. While the article showcased four big brands, there is a ton more. That’s why I’ll be showcasing some of those additional insights here as well as at future webinars and speaking engagements. In the meantime I invite you to check out eM+C Magazine. Here is a quick summary along with the key learnings:

Ford’s Fiesta Movement shows us the growing importance of creating “pre-launch” buzz and may forever changes the way marketers introduce new products.

Nike’s What Do You Play For campaign teaches us the importance of building marketing programs that are not only inspirational but identifiable – celebrities no longer need apply.

1-800-Flowers’ Happy Mothers Days demonstrates the importance of transparency and tracking and

Starbucks’ I’m In proves cause marketing is not only good for the world but can be very good for your brand and sales.

Let me know what you think and be sure to check out the more than twenty PMN case studies on our website.

‘Til Next Time