Conversations: A Marketer's 12 Step Program to Accepting Social Media
Feburary 4, 2010
The rise of social meida as a critical communication channel cannot be ignored. More.
Email Strategies and Tactics Exposed - An Insider's Look At Mint.com
January 11, 2010
There's been a lot of talk lately about socializing email, and it makes a lot of sense. More.
Consumer Electronics Show Is A Generation Y Playground
January 6, 2010
Like the proverbial kid in a candy store, members of Generation Y would absolutely go crazy at the annual Consumer Electronics Show. More.
Email Not Dead, Council Says
November 11, 2009
Reports about the demise of email are greatly exaggerated, according to the Email Experience Council which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium. More.
Gen Y Holds Tight To Email And Texting
November 4, 2009
Newspapers may be reporting on the demise of email, and some research indicates that young people are turning more towards social networking than more traditional online communication, but college students still see email as a critical medium for messages. More.
Probing GenY'ers
October 27, 2009
The J.D. Power and Associates 2009 Teens and Early Careerist report says that online conversation analysis of two subsets of Millenials finds they are concerned about the current economic environment, and are becoming particularly value-conscious and focused on finding employers that offer stability and long term growth opportuniities. More.
Tech Additions: Email and Texting Top Social Media In Gen Y [Study]
October 20, 2009
While Generation Y may believe that social media is for narcissists, a new behavorial study shows that the same generation spends more time on social networks than other online activities like checking email.
Participatory Marketing - Pull Marketings New Push
4 powerful examples of participatory marketing in action.
October 1, 2009
For more than 50 years, push marketing ruled the industry. More.
Email Strategies and Tactics Exposed: An Insider's Look At Exceptional Email - American Airlines
August 24, 2009
In this month's column, I want to talk a little about being proactive. More.
Email Marketing Still Works
August 3, 2009
The rush to tap into social networks to find new customers has people talking, hearts pounding and heads spinning. More.
Twitter Not Catching On With Younger Crowd
July 22, 2009
With twitter exploading in popularity, you might think it was something being driven by youth. More.
Email Strategies and Tactics Exposed: An Insider's Look At Exceptional Email - Wells Fargo
July 20, 2009
I've always been a fan of Wells Fargo. Aside from being a loyal customers, I've also admired their approach to email and lifecycle communications - particularly related to their mortgage alerts. More.
Retailers Aren't Top Of Mind When Young People Download Social Network Apps
July 1, 2009
Virtually all college students and recent grads participate in social networking web sites, such as Facebook and MySpace, but retailers have a long way to go in using such ventures to attract the attention of those consumers. More.
Email Strategies and Tactics Exposed: An Insider's Look At Exceptional Email - Saturn
June 24, 2009
In the early days of email marketing, closing the email database gap was a key priority. More.
Generation Y: We're just not that into Twitter
June 23, 2009
Given that Generation Y is often pegged as narcissistic, lazy, having high expectations, craving the limelight and other such flattering characterizations, one might expect we'd be Twittering as if it were breathing. More.
Is Generation Y Tweeting?
June 1, 2009
For a Web site so hot that it's spawned search engines focused solely on 140-character updates, according to one study, Twitter isn't quite as popular with the digital natives. More.
Despite Hype, Twitter Largely Ignored By Young Adults
June 1, 2009
Virtually everyone between the ages of 18-24 maintains a profile on at least one social network site like Facebook and MySpace. More.
Study: Young Adults Haven't Warmed Up To Twitter
June 1, 2009
While 99 percent of 18-to-24-year olds have profiles on social networks, only 22 percent use Twitter according to a new survey from Pace University and the Participatry Marketing Network. More.
16 Ways to Prepare Your Web Site for the Holiday Season
May 28, 2009
You can never be too prepared for the holiday season, especially after such a rough one last year. More.
Email Strategies and Tactics Exposed: An Insider's Look At Exceptional Email: Wine.com
May 18, 2009
Email can be a powerful tool to drive return visitation, time spent, pages viewed, ads clicked, products purchased and more. More.
Marketing to Millennials
May 14, 2009
If you believe the hype, the people categorized as Generation Y - also called the Millennial Generation - aren't inot emailing. More.
Email Strategies and Tactics Exposed: An Insider's Look At Exceptional Email: ProFlowers.com
April 15, 2009
It's been amazing to watch all the recession marketing articles and webinars appearing in the trade magazines over the past few months. More.
Brands Struggling To Reach Younger Gen Y'ers In Social Networks
March 19, 2009
While 62 percent of Generation Y Americans have visited a brand or fan page on a social network, only 48 percent of this group - which includes more than 70 million Americans born between 1977 and 2002 - actually joined. More.
Email Strategies and Tactics Exposed:
An Insider's Look At Exceptional Email: Expedia.com
March 16, 2009
After being a road warrior for so ling, my loyalty account offers over the past few years have been filled to the rim. More.
Emails Miss Mark For Most Gen Y
March 12, 2009
Only 28%of those between the ages of 18 and 24 say the email they currently get from companies is relevant to them, but many in this age group would be more open to more innovative emails they have more control over, according to a study from the Participatory Marketing Network (PMN). More.
Study Shows Gen Y Wants More Contorl In Email Exchanges
March 11, 2009
While the majority of Gen Y consumers welcome direct brand interactions through email, they are demanding greater control, according to a new study released Wednesday by The Participatory Marketing Network and Lubin School of Business' Interactive and Direct Marketing Labe at Pace Unversity. More.
Email Continues To Struggle With Relevance
March 11, 2009
Relevance. It is the key to success for email marketing, but still it continues to be a sore spot. More.
Social Network Ads Are Tough Sell To Gen Y Consumers, Study Says
March 10, 2009
Online marketers still are trying to figure out how to reach out to younger consumers on the social networks they frequent, but a new survey suggests they'll need to look beyond placing convential online ads on the networks to make it work. More.
SocNet Ads Not Relevant To 81% of Millennials
March 5, 2009
Though an overwhelming majority (84%) of Millennial internet users notice ads on social networks and nearly three-fourths (74%) click infrequently on them, only 19% find them relevant...More.
Gen Y Is Hard To Reach On Social Networks Too
March 4, 2009
Gen Y, the demographic group generally considered to be those born somewhere between 1977 and 2000, is a group that marketers pay a lot of attention to. More.
Gen Y's Notice Social Network Ads, Claim Indifference
March 4, 2009
In a recent episode of the TNT show "Trust Me" about an advertising agency in Chicago, the Creative Director's daugher claimed she wasn't affected by advertising. More.
Facebook Redesigns Pages, But New Research Suggests Engagement Is Low
March 4, 2009
In an attempt to entice more of its users to engage advertisers, Facebook is planning a re-design of its "Pages" which, according to Ad Age will include: More.
48% Of Millennials Enlist On Brand/Fan Pages; Here's Why
March 4, 2009
84% of Millennial users notice ads on social networks, with a whopping 74% clicking infrequently on them, according to research from The Participatory Marketing Network and Pace University's Lubin School of Business' Interactive and Direct Marketing Lab. More.
Gen Y Visits, Doesn't Join Branded Networks
March 4, 2009
According to a recent study Generation Y continues to be a question market when it comes to social marketing. More.
Does Paid Social Media Work? Gen Y Remains A Hard Sell
March 3, 2009
For a generation - who some believe will spend more than a third of their lives online - Generation Y continues to be a hard sell when it comes to advertising within social networks. More.
Study: Gen Y Notices Social Net Ads, But Claim Irrelevance
March 3, 2009
The vast majority of young consumers -- 84% -- do notice ads on social networks. More.
Facebook To Woo Marketers With Revamped 'Fan Pages'
March 3, 2009
Facebook's all set to make a product development announcement of sorts on Wednesday in the form of what it calls an "Open Door" event featuring CEO Mark Zuckerberg and several other executives. More.
5 Must Dos To Grow Your Business Using Email
February 16, 2009
As we watch the layoff count grow, many individuals may be considering starting or joining an existing small business. More.
Email Strategies and Tactics Exposed
An Insider's Look at Exceptional Email: WashingtonPost.com
February 13, 2009
There's been a lot written about the recent historic election of our 44th President, and there's little doubt that brand Obama has forever changed the way politicians market themselves. More.
Super Bowl scores an 'F' in email
February 4, 2009
With the economy in the dumps and unemployment at an all time high, our attention turned to one of the few remaining free great escaptes this weekend - football and the all might Super Bowl. More.
Email Strategies and Tactics Exposed
An Insider's Look at Exceptional Email: Amazon.com
January 16, 2009
Welcome to my new column. Each month, I will evaluate exceptional email communications and share my thoughts on what makes them great. More
Join The Participatory Marketing Network
December 8, 2008
A new marketing association has been formed that you should take a look at. It's called the Participatory Marketing Network. According to the web site: More
5 Trends That Will Rock Email Marketing
November 14, 2008
Let's face it: E-mail marketing has lost some of its sizzle. Maybe it's because the channel has matured. Or maybe it's because industry pundits continue to repeat the same messages — relevance, deliverability and integration. More
4 Email Marketing Trends Taking Shape
July 16, 2008
As Tom Goosmann, chief creative officer of New York-based agency True North Inc., said in his luncheon keynote address at this year’s DM Days New York Conference & Expo, two years ago some marketers didn’t know a “MyFace” from a “Spacebook.” More
