DMIX Luncheon - April 21, 2010
Marketing Innovation at the Speed of Light Preparing for the 1-1 Future
Henry Ford once said: “If I had asked people how to improve their transportation they would have told me to make their horses go faster.” All too often, companies are anchored in the way they have always thought. But how do you “see, feel and think” in new ways?
On April 21st, we will have three leading change agents discuss how they have broken the old cookie-cutter molds of marketing methods and leveraged new digital channels, effectively changing the way companies think. Our esteemed panel members are hands-on practitioners who have offered to share some fascinating case studies with us. Our panel features:
- Michael Della Penna, Founder & CEO at Conversa Marketing, LLC, and formerly Chief Marketing Officer at Epsilon
- Toni Hess, Partner & Group Creative Director at Rosetta, a direct and interactive marketing agency
- Andrea Simon Ph.D., Corporate Anthropologist, Founder & President of Simon Associates Management Consultants (SAMC)
Here’s a sneak preview of their case studies:
Castrol: Learn how Castrol facilitated conversations, measured success and ultimately drove an increase in sales with a series of innovative programs across Facebook, Twitter, Flickr and YouTube. The program has had a positive impact on customers and employees.
Nationwide Insurance: Learn how Nationwide Insurance’s iPhone app has changed the advertising, go to market plan, and internal operations of this leading insurance company. The transformation has resulted in a significant increase in customers and profitability.
Healthcare: Learn how ethnographic techniques opened up an entirely new approach to caring for patients and doctors in a digital world. The results are an improved customer experience and an increase in patient satisfaction. Please join us for what promises to be a highly informative and interactive session!
When: Wednesday, April 21, 2010 Time: Doors open at 11:45 AM; Luncheon begins at 12:30 PM
Where: The Yale Club of New York 50 Vanderbilt Street, 18th Floor
For additional information about the program, please visit www.dmixclub.com. To rsvp, please go to www.dmixclub.com or contact Ann Maleady at 516-398-8240, or email us at dmixclub at verizon.net.
